“Affiliate Millions – Make a Fortune Using Search Marketing on Google and Beyond” By Anthony Borelli and Greg Holden 2007

The title of this book intrigued me – who wouldn’t be attracted to the idea of making millions using Google?

If you have no experience in internet marketing and just learning concepts like affiliate marketing, search marketing, pay-per-click advertising, or AdSense this book does an OK job explaining those concepts. It even offers step-by-step instructions on how to get started with Google AdWords, Commission Junction, Microsoft AdCenter and Amazon Associates programs, and explains the difference between search and content networks.

If you know how to do all those things, then there is only one really big idea in this book that Anthony shares. The big idea is:

  1. Sign up for popular affiliate programs thru Commission Junction, Amazon and others
  2. Instead of building web sites and web pages to drive your affiliate program sales, buy paid search advertising and drive traffic directly to the affiliate’s web site.

That’s it.

Not a bad idea and one that evidently made him some money. I don’t know that I needed to read 253 pages to get to that idea, but again this book is really suited for someone starting out in the business.

Take Away For Marketers: Find ways to bring your customers to the point of purchase, eliminating as many steps as possible. Good basic overview for those new to internet marketing.

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