Archive for the ‘Internet Marketing’ Category

Google This: Google Checkout for Your Online Shopping Cart

Thursday, December 25th, 2008

How would you like a free tool that helps differentiate your paid search listings, increases your click thru rate, streamlines the shopping cart check out process, and wipes out your merchant services fees?  Interested? Google Checkout is a payment process which integrates with your AdWords campaign and your website, allowing your customers to buy from […]

Google This: Build a Custom Branded Channel on You Tube

Sunday, December 21st, 2008

Any one can upload a video onto You Tube, Google’s online video community.  But if you plan on uploading a lot of video, then you should create a branded experience with your customized look and feel. You Tube lets you build a brand channel which is a premium (but free) customizable page where you can […]

Start Selling Online – GoDaddy Quick Shopping Cart

Friday, September 26th, 2008

Can non-technical marketers actually set up a search optimized web site, complete with blogs, credit card processing, email marketing, and analytics all by themselves and begin selling products in a matter of hours? Yes. GoDaddy has created a series of integrated tools that allow you to literally do everything in a matter of hours and […]

Stapp Interview with Financial Services Advisor from Compete

Friday, September 12th, 2008

This week I was interviewed by Karen Marchione for Compete’s weekly Financial Services Advisor Newsletter. The theme of “Trust” dovetails with the presentation I gave yesterday at JFAM:Live! to over 100 financial services marketers – in today’s environment your internet marketing and web site need to convey trust, ease and security more than ever before. […]

Secret Weapon – Site Analytics Toolbar from Compete

Tuesday, September 9th, 2008

One of my favorite tools is the free toolbar from Compete which measures web site traffic, rankings, keywords driving traffic, competitive positioning and more. It gives me a quick snapshot of every site I browse, and when I want to dig deeper I can get access to some very revealing competitive insight quickly. Compete is […]