Any one can upload a video onto You Tube, Google’s online video community.  But if you plan on uploading a lot of video, then you should create a branded experience with your customized look and feel. You Tube lets you build a brand channel which is a premium (but free) customizable page where you can [...]

Can non-technical marketers actually set up a search optimized web site, complete with blogs, credit card processing, email marketing, and analytics all by themselves and begin selling products in a matter of hours? Yes. GoDaddy has created a series of integrated tools that allow you to literally do everything in a matter of hours and [...]

This week I was interviewed by Karen Marchione for Compete’s weekly Financial Services Advisor Newsletter. The theme of “Trust” dovetails with the presentation I gave yesterday at JFAM:Live! to over 100 financial services marketers – in today’s environment your internet marketing and web site need to convey trust, ease and security more than ever before. [...]

One of my favorite tools is the free toolbar from Compete which measures web site traffic, rankings, keywords driving traffic, competitive positioning and more. It gives me a quick snapshot of every site I browse, and when I want to dig deeper I can get access to some very revealing competitive insight quickly. Compete is [...]