See any names on the list you don’t recognize? I would venture to guess that movies that bring the most profit have the biggest names.

Whats going on here is people are trying to hit home runs instead of singles.

A big name might not bring you any more money on average, but studios think about the 5 or 10 great movies with big names, and imagine themselves making something with just as much impact.

In the marketing world I think the same thing is going on. The prime time spot is one factor that the most profitable marketing plans will share, but that doesn’t negate the fact that the average prime time placement wont be profitable. And if it is, how can you prove it? So then you end up with something that has a questionable amount of awareness impact, and no profitability.

The problem with always trying to hit home runs: unless you are the likes of Ryan Howard you are going to strike out.