There is a big transition happening on February 17, 2009 when all over the air TV broadcasts move from analog format to digital format. Do we think the average person knows the difference, or really cares? For those of us who consider ourselves “digital internet marketers” it’s a great time to remind yourself that most [...]

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why? Google Analytics [...]

Any one can upload a video onto You Tube, Google’s online video community.  But if you plan on uploading a lot of video, then you should create a branded experience with your customized look and feel. You Tube lets you build a brand channel which is a premium (but free) customizable page where you can [...]

Short of spending thousands of dollars on market research, there are few easy ways to find out what is on the minds of consumers NOW, and how to capitalize on the trend.  Want to know which celebrity is generating the most buzz, or which new cell phone is hot in California?  That’s the idea behind [...]

Despite all the excitement surrounding social media, blogging, microblogging, Tweets, and all the other fun stuff going on the web today, I find that many marketers are having a hard time getting executive level buy in for their efforts. When asked “How many sales are we getting from Twitter?”, you probably aren’t going to have [...]

There was a great post today on the Online Marketing Blog with 10 tips for search engine optimization and for managing social media links and reputation management. Remember the days when anyone could register a URL for a large brand name like Coca-Cola? That same phenomenon exists today with social media log-ins and fan pages. [...]

Can non-technical marketers actually set up a search optimized web site, complete with blogs, credit card processing, email marketing, and analytics all by themselves and begin selling products in a matter of hours? Yes. GoDaddy has created a series of integrated tools that allow you to literally do everything in a matter of hours and [...]

You need to check out Internet search results at SearchMe, an engine that displays results not in the usual text-list format (a la Google), but in an iPhone style of images of actual Web pages you can flip through and filter results by topic. A query on Costa Rica, for example, lets you narrow results [...]

This is a book after my own heart – marketing lessons inspired by the Rolling Stones, AC/DC, KISS and Madonna. And yet it’s not trivial to compare how great artists inspire loyalty, emotional connections, identity, community, and repeat purchases. And the very best ones understand the business concepts of delivering value, consistency, reinvention while staying [...]

This week I was interviewed by Karen Marchione for Compete’s weekly Financial Services Advisor Newsletter. The theme of “Trust” dovetails with the presentation I gave yesterday at JFAM:Live! to over 100 financial services marketers – in today’s environment your internet marketing and web site need to convey trust, ease and security more than ever before. [...]