Comments on: What’s in YOUR Mission Statement? http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/ Turn Your Marketing Up To Eleven! Mon, 08 Mar 2010 07:59:41 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Radman http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-2307 Radman Thu, 12 Mar 2009 20:22:07 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-2307 Is there a way to recieve a review of this? Is there a way to recieve a review of this?

]]> By: “Starbucks Instant”? File Under “Really Bad Idea” | Loud Amplifier Marketing http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-2244 “Starbucks Instant”? File Under “Really Bad Idea” | Loud Amplifier Marketing Fri, 13 Feb 2009 14:08:14 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-2244 [...] thought Starbucks was all about the experience and building friendships? Maybe they took their mission statement the wrong [...] [...] thought Starbucks was all about the experience and building friendships? Maybe they took their mission statement the wrong [...]

]]> By: Bryan Stapp http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-161 Bryan Stapp Sun, 07 Dec 2008 18:30:19 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-161 A quick update for you on this posting, and my thoughts on how Starbucks should revamp their mission statement. Last week I stayed at the Lodge in Torrey Pines and they offer a local coffee for their in-room coffee makers. On the back of the package for the Ryan Brothers Coffee is this statement: "We are passionate about selecting, roasting and blending unique coffees that create a ritual experience which bonds customers and friends in special relationships." The coffee is fantastic, too. http://www.ryanbroscoffee.com A quick update for you on this posting, and my thoughts on how Starbucks should revamp their mission statement. Last week I stayed at the Lodge in Torrey Pines and they offer a local coffee for their in-room coffee makers. On the back of the package for the Ryan Brothers Coffee is this statement: “We are passionate about selecting, roasting and blending unique coffees that create a ritual experience which bonds customers and friends in special relationships.” The coffee is fantastic, too. http://www.ryanbroscoffee.com

]]> By: Ari Herzog http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-28 Ari Herzog Sat, 08 Nov 2008 04:59:54 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-28 Cheers, Brian. I know exactly what you mean! I figured I'd reciprocally comment over here! Cheers, Brian. I know exactly what you mean! I figured I’d reciprocally comment over here!

]]> By: MrSarcastic http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-12 MrSarcastic Thu, 02 Oct 2008 02:26:23 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-12 ***groan*** ***groan***

]]> By: MrSarcastic http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-11 MrSarcastic Thu, 02 Oct 2008 02:25:46 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-11 By: Bryan Stapp http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-10 Bryan Stapp Tue, 30 Sep 2008 19:03:12 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-10 At AT&T they took the mission statement to the next level. They called it "Our Common Bond" and created business card sized four-panel brochures designed to fit in your wallet or men's shirt pocket. We all died laughing when the concept was introduced on a company wide satellite broadcast and the two execs on the TV whipped them out of their shirt pocket and one said to the other "I carry Our Common Bond with me right here where it's close to my heart"! At AT&T they took the mission statement to the next level. They called it “Our Common Bond” and created business card sized four-panel brochures designed to fit in your wallet or men’s shirt pocket. We all died laughing when the concept was introduced on a company wide satellite broadcast and the two execs on the TV whipped them out of their shirt pocket and one said to the other “I carry Our Common Bond with me right here where it’s close to my heart”!

]]> By: MrSarcastic http://www.loudamplifiermarketing.com/whats-in-your-mission-statement/comment-page-1/#comment-9 MrSarcastic Tue, 30 Sep 2008 18:46:02 +0000 http://www.loudamplifiermarketing.com/?p=182#comment-9 Spot on, Stapper. Mission statements often are clunky amalgamations of corporate speak and flavor-of-the-month buzz words. I've personally had the "pleasure" of sitting on the mission statement committee (shudder) at two organizations. The end result was mumbo jumbo that got engraved on a plaque, hung outside the cafeteria with much fanfare and then largely forgotten. To me it feels like you look at who you are - or who you want to be - and that's your mission statement: We listen to the consumer and build the widget the consumer wants and believes in. That's it. Stop all these "endeavors" and "synergistically" and "scalable" stuff. If all your employees don't know what it means - how are they supposed to live it? Spot on, Stapper. Mission statements often are clunky amalgamations of corporate speak and flavor-of-the-month buzz words.

I’ve personally had the “pleasure” of sitting on the mission statement committee (shudder) at two organizations. The end result was mumbo jumbo that got engraved on a plaque, hung outside the cafeteria with much fanfare and then largely forgotten.

To me it feels like you look at who you are – or who you want to be – and that’s your mission statement: We listen to the consumer and build the widget the consumer wants and believes in.

That’s it.

Stop all these “endeavors” and “synergistically” and “scalable” stuff. If all your employees don’t know what it means – how are they supposed to live it?

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