Comments on: Who Moved My Raisin Nut Bran?

By: Holly

Holly — Fri, 07 Oct 2011 22:00:00 +0000

I LOVE this cereal…actually I love the raisins. I buy it and eat all the raisins out of the box…which really pisses off my family I told my daughter all I want for Christmas is a pound of those raisins (she will have to pick them out for me). Does anyone know where I can purchase just the raisins? As for the box…ya, it looks really generic. I like the old one, plus if I hadn’t read this, I would not have noticed that other box and thought my store didn’t sell it anymore.

By: Joy Maitland

Joy Maitland — Tue, 28 Jun 2011 23:57:59 +0000

I feel exactly the same way. I have Raisin Nut Bran for breakfast almost every day, so I’ll have to look for this new box. I worked in marketing for many years, and branding was always emphasized as very important. Ironically, the people who preached branding most loudly were always the ones messing with elements of our brand. I believe it was because they got bored after years of staring at and working with the same colors, fonts, and logo, but–grow up! A marketer’s personal boredom should never outweigh the value of the brand. I believe the same principle may be at work here. As a matter of fact, the new Raisin Nut Brand look is about as Playschool-kookie as some of the crap my former co-workers used to come up with.

By: Derek

Derek — Mon, 13 Dec 2010 19:26:17 +0000

I loved raisin nut bran as a kid, but I haven’t had it for fifteen years because I sincerely thought it had been discontinued. I’ll have to take everyone’s word for it that it’s been with us all along. My point is, they changed the box, and I noticed it again. I believed that it had been taken out of retirement, but apparently I was just too stupid to notice it all these years. Maybe General Mills decided there were too many other stupid people in their twenties and wanted the demographic.

By: dissident

dissident — Sun, 11 Jul 2010 13:54:05 +0000

Raisin Bran Extra is better anyway.

By: j

Fri, 02 Jul 2010 20:14:02 +0000

I just bought some and I see the “old” box.

By: Meme

Meme — Mon, 14 Dec 2009 23:37:45 +0000

I SENT MY HUSBAND TO THE GROCERY. Big Mistake!!!
I had Raisin Nut Bran on the list, of course he comes home with a cereal that I do not like. He said they didn’t have Raisin Nut Bran. He had several ladies looking for it. I know it is there. They just didn’t see it. Now I am stuck with a box that I don’t like. Yuck!!!

By: Who Moved My Raisin Nut Bran? - Part Deux

Who Moved My Raisin Nut Bran? - Part Deux — Mon, 14 Sep 2009 23:22:22 +0000

[...] of you agreed with me that the new packaging was boring, unappetizing, generic and just plain bad. (Original post here.) Original vs. [...]

By: Eddie

Eddie — Tue, 08 Sep 2009 15:54:36 +0000

They apparently went BACK to the OLD design!! Cause I in the store I saw all the boxes with the familiar logo again and it says (c) 2009 on them! General mills realized their stupid ways (They also changed honey nut clusters and basic 4 to this LAME design, hopefully those are back to the older ones as well!)

By: william hunt

william hunt — Fri, 26 Jun 2009 00:17:19 +0000

Is it just me or do you not get enough raisins until about the third bowl. The raisins are the best part and I think they need to put more in or find a way to distribute them more evenly or how about another box with extra raisins.

By: Rena Cheskis-Gold

Rena Cheskis-Gold — Sun, 01 Feb 2009 21:30:33 +0000

It may be a coincidence, but at least 2 major grocery stores on the east coast just stopped carrying Raisin Nut Bran this past week. Did the new box confuse the consumer and the product lose favor so very quickly?