“Starbucks Instant”? File Under “Really Bad Idea”

You can also file this under “Stupid”, “Jumped the Shark”, “Dumb” and probably a few others.

Starbucks instant coffee to be revealed next week


I thought Starbucks was all about the experience and building friendships? Maybe they took their mission statement the wrong way.

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2 Responses to ““Starbucks Instant”? File Under “Really Bad Idea””

  1. Dave Rigotti on February 13th, 2009:

    Maybe I’m misinterpreting the headline, but doesn’t Starbucks already sell instant coffee? There are 1lb bags available at stores in the area now.

  2. Jon on February 13th, 2009:

    starbux is all about profit. They found some lamebrain demographic in fairly large numbers out in the general population that would actually buy the instant Starbucks. I prefer the $2 Americano with 1/2 for cream thank you.