Required Reading

To bring you lots of resources and thought starters, I want to give you some of the books, white papers, web sites and other great “stuff” that I have come across over the years. You’ll find lots of marketing book reviews on this site, and I summarize every one with “The Takeaway for Marketers” so that you’ll know what to expect.

So here is my list of absolutely REQUIRED Reading – enjoy!

  • “The 4-hour Workweek” By Timothy Ferriss. Read my review here.
  • “Your Marketing Sucks” by Mark Stevens
  • “Permission Marketing” by Seth Godin
  • “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries –
  • “2,239 Tested Secrets for Direct Marketing Success” By Denny Hatch and Don Jackson. Read my review here.