Posts Tagged ‘Search Engine Optimization’

5 Mega Trends for Web Based Businesses

Tuesday, April 21st, 2009

In between consulting with companies on their marketing programs, I am focused on building web based businesses that can run themselves.  Because I set them up in cyber-space, they offer incredible freedom and can be accessed by me or my “virtual assistants” whenever and where ever we are at that time.  It’s [...]

How Many Search Engine Marketing Blogs Are There?

Tuesday, January 20th, 2009

When I did a Google search for “search engine marketing blog” I got 108,000,000 results.  Fortunately, TopRank Online Marketing has compiled a list of the top 400 that matter. The Top 400? I am all for inclusiveness, but are there really 400 blogs on the subject of search engine marketing that matter? I guess the f [...]

Google This: Free Website Analytics and Optimization Tools with Google Analytics

Wednesday, January 7th, 2009

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why? Google Analytics provi [...]

Google This: Google Product Search for Free Search Listings

Monday, December 29th, 2008

Here’s a nice way to get additional listings for your product on Google, and all the clicks are free.  Upload your product catalog feed to Google Base and have your products listed in the organic search rankings through Google Product Search.  To borrow from the old Dire Straits song, get your “money for nothing, a [...]

Google This: Google Checkout for Your Online Shopping Cart

Thursday, December 25th, 2008

How would you like a free tool that helps differentiate your paid search listings, increases your click thru rate, streamlines the shopping cart check out process, and wipes out your merchant services fees?  Interested? Google Checkout is a payment process which integrates with your AdWords campaign and your website, allowing [...]

Google This: Build a Custom Branded Channel on You Tube

Sunday, December 21st, 2008

Any one can upload a video onto You Tube, Google’s online video community.  But if you plan on uploading a lot of video, then you should create a branded experience with your customized look and feel. You Tube lets you build a brand channel which is a premium (but free) customizable page where you can present all of your [...]

SEO and Social Media Laundry List

Tuesday, October 7th, 2008

There was a great post today on the Online Marketing Blog with 10 tips for search engine optimization and for managing social media links and reputation management. Remember the days when anyone could register a URL for a large brand name like Coca-Cola? That same phenomenon exists today with social media log-ins and fan pages. [...]

SearchMe – The Evolution of Search Engine Marketing?

Thursday, September 18th, 2008

You need to check out Internet search results at SearchMe, an engine that displays results not in the usual text-list format (a la Google), but in an iPhone style of images of actual Web pages you can flip through and filter results by topic. A query on Costa Rica, for example, lets you narrow results into categories like soccer [...]

Secret Weapon – Site Analytics Toolbar from Compete

Tuesday, September 9th, 2008

One of my favorite tools is the free toolbar from Compete which measures web site traffic, rankings, keywords driving traffic, competitive positioning and more. It gives me a quick snapshot of every site I browse, and when I want to dig deeper I can get access to some very revealing competitive insight quickly. Compete is a web [...]