Which Landing Page Will Win?
OK all you smart A/B multi-variate dynamic insertion direct marketers out there…time to place your bets!
Here we pit two landing pages with nearly identical content, identical format, and a few variations against each other.
In this corner: Leading with Price
In this corner: Leading with Emotion
Which one do you think will perform best, generating the most calls and leads? Why?
You can click on the images to see the actual pages. I’ll post the actual results as soon as they reach statistical significance.