Below is a great story from the Right Now Customer Experience blog that I can really relate to. Dave Carroll’s story depicts the value of great customer experience and illustrates that spending a little can save millions when it comes to your brand’s reputation. In 2008, Dave was flying United Airlines with his band Sons […]

You should never fake it. To counteract scathing reviews by Web users at sites like InfomercialScams.com and RealSelf.com, do-it-yourself face-lift maker Lifestyle Lift  allegedly posted fake user reviews with positive critiques by supposed patients to review sites and other destinations.  But this strategy had a flaw:  the “patients” turned out to be company employees who had been paid to […]

I just learned about Fifth Third Bank’s new “Don’t Be That Guy” promo which drives new student checking accounts.  It’s a nice account for students entering college (read more here) and comes with $20,000 in scholarships available thought their sweepstakes.  According to MediaPost, the effort, includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertising, […]

Despite all the excitement surrounding social media, blogging, microblogging, Tweets, and all the other fun stuff going on the web today, I find that many marketers are having a hard time getting executive level buy in for their efforts. When asked “How many sales are we getting from Twitter?”, you probably aren’t going to have […]

There was a great post today on the Online Marketing Blog with 10 tips for search engine optimization and for managing social media links and reputation management. Remember the days when anyone could register a URL for a large brand name like Coca-Cola? That same phenomenon exists today with social media log-ins and fan pages. […]