Posts Tagged ‘DRTV’

Marketing in the Era of Creative Destruction

Wednesday, February 25th, 2009

Dave Newmark, CEO and Founder of the radio advertising inventory auction agency Bid4Spots, is our guest blogger today!  More about Dave at the end of the article….now on with the show…. In a recent article in Atlantic Magazine, author Richard Florida, talks about opportunities that can come about in the current recession. He says that […]

Vinny Goes To Hollywood – Why Vince the Sham Wow Guy Jumped the Shark

Sunday, February 8th, 2009

I think Vince the Sham-Wow infomercial guy just jumped the shark.  He may have fallen into the trap of believing he can sell anything, that he is infinitely charming, and that he is now ready for prime-time. If you don’t know who Vince is, he is the pitchman for the Sham-Wow absorbent towel sold on […]

Are You Digital or Analog?

Sunday, January 11th, 2009

There is a big transition happening on February 17, 2009 when all over the air TV broadcasts move from analog format to digital format. Do we think the average person knows the difference, or really cares? For those of us who consider ourselves “digital internet marketers” it’s a great time to remind yourself that most […]

DRTV Savvy? Take the DRTV Quiz

Sunday, December 21st, 2008

Here’s something fun to do, just as you’ve seen the latest innovation on TV from our friend Billy Mays. A Eicoff & Co. has a short “DRTV Quiz” on their web site.  It’s not as much fun as “Don’t Forget the Lyrics”, but interesting nonetheless.  Whether you are new to the direct response TV world […]