What Charlie Sheen Can Teach Us About Branding
Friday, March 25th, 2011Charlie Sheen has reinforced for me one of the immutable laws of branding – The Law of The Word. If you’ve read Al Ries’ famous book The 22 Immutable Laws of Branding, you’ll remember the fifth law. This law simply states that the goal of any brand is to own one word in the […]