Charlie Sheen has reinforced for me one of the immutable laws of branding – The Law of The Word. If you’ve read Al Ries’ famous book The 22 Immutable Laws of Branding,  you’ll remember the fifth law.   This law simply states that the goal of any brand is to own one word in the consumers mind. The classi [...]

Drake University is attempting to lure students and parents with their “D+” Campaign.

AOL has changed it’s logo. It is not a change for the better. This is the easiest post I have ever written, because the visuals tell the story. I really need to dial up my chutzpa and get into branding one of these days….. OLD AOL Logo: New AOL Logo: [...]

I just learned about Fifth Third Bank’s new “Don’t Be That Guy” promo which drives new student checking accounts.  It’s a nice account for students entering college (read more here) and comes with $20,000 in scholarships available thought their sweepstakes.  According to MediaPost, the effort, inc [...]

I wrote this for the HP Small Business Newsletter this month and thought I would share it here.  Enjoy! A lot of small business owners take on the added role of chief salesman, rainmaker, and marketing and advertising manager.  Their passion for their business is contagious and is often the deciding factor when bringing in ne [...]

In another brilliant example of throwing design and branding out the window, Tropicana has decided to genericize their brand and the packaging of their top selling product. And so, I will go on a rant…. Having lived in Florida for over a decade, and graduated from the University of Florida (Go Gators!), I know something ab [...]