Posts Tagged ‘search marketing’

Which Landing Page Will Win?

Tuesday, June 14th, 2011

Compare these two landing pages and see which one you think will generate the most calls and leads.

How Many Search Engine Marketing Blogs Are There?

Tuesday, January 20th, 2009

When I did a Google search for “search engine marketing blog” I got 108,000,000 results.  Fortunately, TopRank Online Marketing has compiled a list of the top 400 that matter. The Top 400? I am all for inclusiveness, but are there really 400 blogs on the subject of search engine marketing that matter? I guess the f [...]

7 Google Tools Every Marketer Must Use

Saturday, January 17th, 2009

There are so many great free tools available from Google, it’s hard to choose which are my favorites.  But I love the fact that Google makes world class tools available absolutely free.  Marketers always need to watch their budgets, and these can literally save you thousands of dollars every year. So here are seven that [...]

Google This: Google Product Search for Free Search Listings

Monday, December 29th, 2008

Here’s a nice way to get additional listings for your product on Google, and all the clicks are free.  Upload your product catalog feed to Google Base and have your products listed in the organic search rankings through Google Product Search.  To borrow from the old Dire Straits song, get your “money for nothing, a [...]

Google This: Free 411 Calls with 800-GOOG-411

Friday, November 28th, 2008

You don’t need a computer, internet connection or even a keypad on your phone to get Google search results anywhere, anytime. Google offers two ways to access their search results with a simple telephone. 1-800-GOOG-411 is a voice activated system offering directory assistance Google Search results from any phone (mobile o [...]

Google This: Find What’s Hot with Google Trends

Sunday, November 16th, 2008

Short of spending thousands of dollars on market research, there are few easy ways to find out what is on the minds of consumers NOW, and how to capitalize on the trend.  Want to know which celebrity is generating the most buzz, or which new cell phone is hot in California?  That’s the idea behind the free research avail [...]

SEO and Social Media Laundry List

Tuesday, October 7th, 2008

There was a great post today on the Online Marketing Blog with 10 tips for search engine optimization and for managing social media links and reputation management. Remember the days when anyone could register a URL for a large brand name like Coca-Cola? That same phenomenon exists today with social media log-ins and fan pages. [...]

SearchMe – The Evolution of Search Engine Marketing?

Thursday, September 18th, 2008

You need to check out Internet search results at SearchMe, an engine that displays results not in the usual text-list format (a la Google), but in an iPhone style of images of actual Web pages you can flip through and filter results by topic. A query on Costa Rica, for example, lets you narrow results into categories like soccer [...]

Secret Weapon – Site Analytics Toolbar from Compete

Tuesday, September 9th, 2008

One of my favorite tools is the free toolbar from Compete which measures web site traffic, rankings, keywords driving traffic, competitive positioning and more. It gives me a quick snapshot of every site I browse, and when I want to dig deeper I can get access to some very revealing competitive insight quickly. Compete is a web [...]

“Affiliate Millions – Make a Fortune Using Search Marketing on Google and Beyond” By Anthony Borelli and Greg Holden 2007

Sunday, September 7th, 2008

The title of this book intrigued me – who wouldn’t be attracted to the idea of making millions using Google? If you have no experience in internet marketing and just learning concepts like affiliate marketing, search marketing, pay-per-click advertising, or AdSense this book does an OK job explaining those concepts. It eve [...]