Posts Tagged ‘SEM’

Which Landing Page Will Win?

Tuesday, June 14th, 2011

Compare these two landing pages and see which one you think will generate the most calls and leads.

How Many Search Engine Marketing Blogs Are There?

Tuesday, January 20th, 2009

When I did a Google search for “search engine marketing blog” I got 108,000,000 results.  Fortunately, TopRank Online Marketing has compiled a list of the top 400 that matter. The Top 400? I am all for inclusiveness, but are there really 400 blogs on the subject of search engine marketing that matter? I guess the f [...]

Google This: Free Website Analytics and Optimization Tools with Google Analytics

Wednesday, January 7th, 2009

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why? Google Analytics provi [...]

Google This: Google Product Search for Free Search Listings

Monday, December 29th, 2008

Here’s a nice way to get additional listings for your product on Google, and all the clicks are free.  Upload your product catalog feed to Google Base and have your products listed in the organic search rankings through Google Product Search.  To borrow from the old Dire Straits song, get your “money for nothing, a [...]

Google This: Google Checkout for Your Online Shopping Cart

Thursday, December 25th, 2008

How would you like a free tool that helps differentiate your paid search listings, increases your click thru rate, streamlines the shopping cart check out process, and wipes out your merchant services fees?  Interested? Google Checkout is a payment process which integrates with your AdWords campaign and your website, allowing [...]

Google This: Free 411 Calls with 800-GOOG-411

Friday, November 28th, 2008

You don’t need a computer, internet connection or even a keypad on your phone to get Google search results anywhere, anytime. Google offers two ways to access their search results with a simple telephone. 1-800-GOOG-411 is a voice activated system offering directory assistance Google Search results from any phone (mobile o [...]

Google This: Find What’s Hot with Google Trends

Sunday, November 16th, 2008

Short of spending thousands of dollars on market research, there are few easy ways to find out what is on the minds of consumers NOW, and how to capitalize on the trend.  Want to know which celebrity is generating the most buzz, or which new cell phone is hot in California?  That’s the idea behind the free research avail [...]

Secret Weapon – Site Analytics Toolbar from Compete

Tuesday, September 9th, 2008

One of my favorite tools is the free toolbar from Compete which measures web site traffic, rankings, keywords driving traffic, competitive positioning and more. It gives me a quick snapshot of every site I browse, and when I want to dig deeper I can get access to some very revealing competitive insight quickly. Compete is a web [...]