Google This: Google Checkout for Your Online Shopping Cart

How would you like a free tool that helps differentiate your paid search listings, increases your click thru rate, streamlines the shopping cart check out process, and wipes out your merchant services fees?  Interested?

Google Checkout is a payment process which integrates with your AdWords campaign and your website, allowing your customers to buy from you quickly and securely using a single username and password.  Once they use Google Checkout, the system processes their payment and their order  in conjunction with your shopping cart.

If you already offer Pay Pal, it makes sense to add Google Checkout as an option for your customers.

Google Checkout lets users use their stored information on Google to make their purchase – they just need to type in their username and password.  This convenience reduces shopping cart abandonment, and can increase your sales.  Click here to see the Google Checkout Tour.

AdWords advertisers who offer Google Checkout can place the Google Checkout badge in their AdWords ads.   The small Google Checkout icon sits to the side or underneath your AdWords listing (and your Google Product Search feed listing) which differentiates your ad from those without the badge.  Google studies show a higher click thru rate and user trust on ads which display the Google Checkout icon.  Best of all, your AdWords spend counts to offset the merchant service fee that would normally be charged.  In fact , Google will match your AdWords spend by 10 to 1 –  so if you spend $100 on AdWords, Google will waive up to $1,000 in merchant services fees for all purchases using Google Checkout during that month.

In my experience, Google Checkout is not as widely accepted as PayPal, but that will change overtime.  If you’re going to sell on line, its better to have more ways for your customers to pay.  As an example, you can see how it’s integrated by adding an item into this Volusion Shopping Cart.

So, to review: you can get more clicks, more sales, less expense with Google Checkout.  What’s not to like?

Like This Article?

3 Responses to “Google This: Google Checkout for Your Online Shopping Cart”

  1. 7 Google Tools Every Marketer Must Use | Loud Amplifier Marketing on December 25th, 2008:

    […] 2) Google Checkout […]

  2. 7 Google Tools Every Marketer Must Use « on December 25th, 2008:

    […] 2) Google Checkout […]

  3. Google Checkout - The Free Ride is Over | Loud Amplifier Marketing on December 25th, 2008:

    […] In case you aren’t familiar with Google Checkout, it is their answer to PayPal, plus a bit more.  Google Checkout lets users use their stored information on Google to make their purchase , thus reducing shopping cart abandonment  and increasing sales. The big advantage was for AdWords advertisers who offer Google Checkout as they can place the Google Checkout badge in their AdWords ads, which differentiates the listing. On top of that, the AdWords spend counts to offset the merchant service fee that would normally be charged by 10 to 1 – so if you spend $100 on AdWords, Google will waive up to $1,000 in merchant services fees for all purchases using Google Checkout during that month.  You can read my full write up here. […]

Leave a Reply