Posts Tagged ‘ROI’

Google This: Free Website Analytics and Optimization Tools with Google Analytics

Wednesday, January 7th, 2009

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why? Google Analytics provi [...]

Do the CEO and the CMO know what to measure?

Sunday, September 7th, 2008

There was a great question posed to the CMO group on Linked In today: “What are, in your opinion, the top five Marketing Key Performance Indicators, that a CEO should always pay attention to?” For me, the premise of the question really asks a more fundamental question - do the CEO and CMO have agreement and shared vision [...]