Posts Tagged ‘marketing’

Which Landing Page Will Win?

Tuesday, June 14th, 2011

Compare these two landing pages and see which one you think will generate the most calls and leads.

Are You Talking To Yourself?

Sunday, February 13th, 2011

Self-talk, the conversations you have with yourself in your mind, is one of the primary ways you direct your focus. Are you talking nicely to yourself?

How To Beat Your Competition

Thursday, September 23rd, 2010

Benjamin Franklin knew the value of preparation. “By failing to prepare you are preparing to fail,” the influential author, inventor and Founding Father once said. Planning and preparation will give you a 10-times greater chance to achieve your goals. It will reduce wasted time and effort, while improving and maximizing resu [...]

Hey Kids – Wannabe A D+ Student?

Saturday, September 4th, 2010

Drake University is attempting to lure students and parents with their “D+” Campaign.

Next Time, Keep The Penny

Tuesday, July 20th, 2010

If you are sending money back to a customer, make sure you take advantage of the moment.

Mastering The Art of Chutzpah and Doublespeak

Tuesday, April 13th, 2010

I just got a very interesting email from the CEO of Spirit Airlines. In it, he describes how he is going to save me money. The way I will save money, is by joining his $9 Club for $45. As soon as I become a member, I will be entitled to bring a second carry-on bag on board for just $20 instead of $45 like all the other schmucks! [...]

Poor Customer Service Costs Companies $83 Billion Annually

Sunday, March 21st, 2010

According to a new study, 66% of consumers have ended a business relationship over bad customer service.  And 61% swiched to a competitor, while 39% just stopped buying. So, for every ten customers you lose due to bad service, you lose both those customers for life (and their referrals), and you have helped your competition b [...]

Who Moved My Raisin Nut Bran? – Part Deux

Monday, September 14th, 2009

Back in November I commented that General Mills drastically changed the packaging of Raisin Nut Bran, a staple in my home. Many of you agreed with me that the new packaging was boring, unappetizing, generic and just plain bad. (Original post here.) Recently, we noticed that the old packaging had returned to the shelves. At firs [...]

How To Get A Job In Marketing

Tuesday, June 23rd, 2009

Apparently, it’s hard to find good people out there. I have recently had several CEO’s and CMO’s tell me that they are frustrated with the candidates they are interviewing for various marketing roles, ranging from “utility player” marketing mangers to Senior VP’s . They tell me of candidates y [...]

A Process of Logo Design: Guidelines for Entrepreneurs

Friday, May 8th, 2009

Today we have a guest post on small business logo design best practices by Ben Johnson of Logoinn, a custom logo design service provider based in  the UK.   Enjoy, and best wishes for a happy Mothers Day this weekend (you did remember, right?).  -  Bryan A business logo is an iconic representation of your company’s m [...]