If you are sending money back to a customer, make sure you take advantage of the moment.

I just got a very interesting email from the CEO of Spirit Airlines. In it, he describes how he is going to save me money. The way I will save money, is by joining his $9 Club for $45. As soon as I become a member, I will be entitled to bring a second carry-on [...]

According to a new study, 66% of consumers have ended a business relatoinship over bad customer service.  And 61% swiched to a competitor, while 39% just stopped buying. So, for every ten customers you lose due to bad service, you lose both those customers for life (and their referrals), and you have helped your competition [...]

Back in November I commented that General Mills drastically changed the packaging of Raisin Nut Bran, a staple in my home. Many of you agreed with me that the new packaging was boring, unappetizing, generic and just plain bad. (Original post here.) Recently, we noticed that the old packaging had returned to the shelves. At [...]

Apparently, it’s hard to find good people out there. I have recently had several CEO’s and CMO’s tell me that they are frustrated with the candidates they are interviewing for various marketing roles, ranging from “utility player” marketing mangers to Senior VP’s . They tell me of candidates yawning during interviews, looking at their watches, [...]

Today we have a guest post on small business logo design best practices by Ben Johnson of Logoinn, a custom logo design service provider based in  the UK.   Enjoy, and best wishes for a happy Mothers Day this weekend (you did remember, right?).  -  Bryan A business logo is an iconic representation of your [...]

I wrote this for the HP Small Business Newsletter this month and thought I would share it here.  Enjoy! A lot of small business owners take on the added role of chief salesman, rainmaker, and marketing and advertising manager.  Their passion for their business is contagious and is often the deciding factor when bringing in [...]

The New York Times reported yesterday that Tropicana is reverting to its familiar orange juice packaging after hearing from upset consumers and bloggers. From the article: The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look. Some of those commenting [...]

In yet another example of a new packaging design trend that turns “Branding” into “Blanding”, Sierra Mist has changed their logo and bottle design. As with other packaging redesigns I have seen recently, there is nothing “New and Improved” about the drink, no special promotion, no advertising campaign or any other reason I can see [...]

There is a big transition happening on February 17, 2009 when all over the air TV broadcasts move from analog format to digital format. Do we think the average person knows the difference, or really cares? For those of us who consider ourselves “digital internet marketers” it’s a great time to remind yourself that most [...]