In between consulting with companies on their marketing programs, I am focused on building web based businesses that can run themselves.  Because I set them up in cyber-space, they offer incredible freedom and can be accessed by me or my “virtual assistants” whenever and where ever we are at that time.  It’s truly amazing just […]

Today Google announced they are ending the free ride for transaction processing with Google Checkout for AdWords advertisers.  Does this mean they are surrendering to PayPal, or do they need a few more bucks? In case you aren’t familiar with Google Checkout, it is their answer to PayPal, plus a bit more.  Google Checkout lets […]

Dave Newmark, CEO and Founder of the radio advertising inventory auction agency Bid4Spots, is our guest blogger today!  More about Dave at the end of the article….now on with the show…. In a recent article in Atlantic Magazine, author Richard Florida, talks about opportunities that can come about in the current recession. He says that […]

When I did a Google search for “search engine marketing blog” I got 108,000,000 results.  Fortunately, TopRank Online Marketing has compiled a list of the top 400 that matter. The Top 400? I am all for inclusiveness, but are there really 400 blogs on the subject of search engine marketing that matter? I guess the […]

There are so many great free tools available from Google, it’s hard to choose which are my favorites.  But I love the fact that Google makes world class tools available absolutely free.  Marketers always need to watch their budgets, and these can literally save you thousands of dollars every year. So here are seven that […]

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why? Google Analytics […]

Here’s a nice way to get additional listings for your product on Google, and all the clicks are free.  Upload your product catalog feed to Google Base and have your products listed in the organic search rankings through Google Product Search.  To borrow from the old Dire Straits song, get your “money for nothing, and […]

How would you like a free tool that helps differentiate your paid search listings, increases your click thru rate, streamlines the shopping cart check out process, and wipes out your merchant services fees?  Interested? Google Checkout is a payment process which integrates with your AdWords campaign and your website, allowing your customers to buy from […]

Any one can upload a video onto You Tube, Google’s online video community.  But if you plan on uploading a lot of video, then you should create a branded experience with your customized look and feel. You Tube lets you build a brand channel which is a premium (but free) customizable page where you can […]

You don’t need a computer, internet connection or even a keypad on your phone to get Google search results anywhere, anytime. Google offers two ways to access their search results with a simple telephone. 1-800-GOOG-411 is a voice activated system offering directory assistance Google Search results from any phone (mobile or land line, it doesn’t […]