Archive for the ‘Marketing Book Reviews’ Category

“Rich Is A Religion” by Mark Stevens, 2008

Monday, November 3rd, 2008

Do you believe in a “money mindset”? Is it true that some folks are just “wired” differently when it comes to money? If you don’t have a healthy attitude toward money, do you believe you could learn how to embrace an abundant and respectful attitude toward money and wealth creation? Mark Stevens (a [...]

“Brands That Rock” by Roger Blackwell and Tina Stephan 2004

Monday, September 15th, 2008

This is a book after my own heart – marketing lessons inspired by the Rolling Stones, AC/DC, KISS and Madonna. And yet it’s not trivial to compare how great artists inspire loyalty, emotional connections, identity, community, and repeat purchases. And the very best ones understand the business concepts of delivering [...]

“The 4-Hour Workweek” by Timothy Ferriss 2007

Monday, September 8th, 2008

First, I want to let you know how I really feel about this book right upfront so that there is no ambiguity or vagueness. I love this book. You must read it, and re-read it with a highlighter. It is a game changer. And, it is not for everybody. I got this book when it first came out because the title intrigued me – I was [...]

“Multiple streams of Internet Income – How Ordinary People Make Extraordinary Money Online” by Robert G. Allen 2006

Sunday, September 7th, 2008

If you are a fan of investing in real estate, you may remember the author Robert G. Allen. He is the author of “Nothing Down” which later became a huge best seller in 80’s and ultimately a Nightingale/Conant audio tape series. Mr. Allen became famous for putting out this challenge: ”Send me to any city. Take away my wal [...]

“Affiliate Millions – Make a Fortune Using Search Marketing on Google and Beyond” By Anthony Borelli and Greg Holden 2007

Sunday, September 7th, 2008

The title of this book intrigued me – who wouldn’t be attracted to the idea of making millions using Google? If you have no experience in internet marketing and just learning concepts like affiliate marketing, search marketing, pay-per-click advertising, or AdSense this book does an OK job explaining those concepts. It eve [...]

“2,239 Tested Secrets for Direct Marketing Success” By Denny Hatch and Don Jackson, 1998

Sunday, September 7th, 2008

You’ve got to love a book about direct marketing that has a big yellow starburst on the cover! And a big blue arrow telling you what’s inside! But wait…there’s more! 2,239 more fantastic ideas and thought starters to be exact! I was given this book back around 2001 and have loved it ever since. I have probably given awa [...]