Compare these two landing pages and see which one you think will generate the most calls and leads.

Lately, I have had a number of clients and private equity investors asking me to help identify who are the best email marketing companies and how they differentiate themselves.  Quite frankly, it’s confusing.  And you need to choose wisely because it’s typically going to be a long term relationship. Choosing an eMail Service Provider (ESP) […]

In between consulting with companies on their marketing programs, I am focused on building web based businesses that can run themselves.  Because I set them up in cyber-space, they offer incredible freedom and can be accessed by me or my “virtual assistants” whenever and where ever we are at that time.  It’s truly amazing just […]

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why? Google Analytics […]

Here’s a nice way to get additional listings for your product on Google, and all the clicks are free.  Upload your product catalog feed to Google Base and have your products listed in the organic search rankings through Google Product Search.  To borrow from the old Dire Straits song, get your “money for nothing, and […]

Can non-technical marketers actually set up a search optimized web site, complete with blogs, credit card processing, email marketing, and analytics all by themselves and begin selling products in a matter of hours? Yes. GoDaddy has created a series of integrated tools that allow you to literally do everything in a matter of hours and […]

First, I want to let you know how I really feel about this book right upfront so that there is no ambiguity or vagueness. I love this book. You must read it, and re-read it with a highlighter. It is a game changer. And, it is not for everybody. I got this book when it […]