Posts Tagged ‘e-commerce’

Which Landing Page Will Win?

Tuesday, June 14th, 2011

Compare these two landing pages and see which one you think will generate the most calls and leads.

How To Choose an eMail Marketing Partner

Sunday, October 4th, 2009

Lately, I have had a number of clients and private equity investors asking me to help identify who are the best email marketing companies and how they differentiate themselves.  Quite frankly, it’s confusing.  And you need to choose wisely because it’s typically going to be a long term relationship. Choosing an eMa [...]

5 Mega Trends for Web Based Businesses

Tuesday, April 21st, 2009

In between consulting with companies on their marketing programs, I am focused on building web based businesses that can run themselves.  Because I set them up in cyber-space, they offer incredible freedom and can be accessed by me or my “virtual assistants” whenever and where ever we are at that time.  It’s [...]

Google This: Free Website Analytics and Optimization Tools with Google Analytics

Wednesday, January 7th, 2009

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why? Google Analytics provi [...]

Google This: Google Product Search for Free Search Listings

Monday, December 29th, 2008

Here’s a nice way to get additional listings for your product on Google, and all the clicks are free.  Upload your product catalog feed to Google Base and have your products listed in the organic search rankings through Google Product Search.  To borrow from the old Dire Straits song, get your “money for nothing, a [...]

Start Selling Online – GoDaddy Quick Shopping Cart

Friday, September 26th, 2008

Can non-technical marketers actually set up a search optimized web site, complete with blogs, credit card processing, email marketing, and analytics all by themselves and begin selling products in a matter of hours? Yes. GoDaddy has created a series of integrated tools that allow you to literally do everything in a matter of hou [...]

“The 4-Hour Workweek” by Timothy Ferriss 2007

Monday, September 8th, 2008

First, I want to let you know how I really feel about this book right upfront so that there is no ambiguity or vagueness. I love this book. You must read it, and re-read it with a highlighter. It is a game changer. And, it is not for everybody. I got this book when it first came out because the title intrigued me – I was [...]