Fascinating research from Discover Financial Services here shows that many small business owners don’t feel they will ever need a web site for their business.
Isn’t that kind of like saying they will never need a telephone?
Seems like a great opportunity ahead….Happy New Year!
Not Every Business Needs – or Wants – a Web Site
Research Shows Key [...]

Lately, I have had a number of clients and private equity investors asking me to help identify who are the best email marketing companies and how they differentiate themselves.  Quite frankly, it’s confusing.  And you need to choose wisely because it’s typically going to be a long term relationship.
Choosing an eMail Service Provider (ESP) is [...]

Today we feature a guest blog by  Tom Kulzer, CEO of AWeber.  AWeber is absolutely my favorite tool for managing opt-in lists and email broadcasts for entrepreneureial internet marketers and bloggers.  AWeber manages email deliverability for over 61,000 clients worldwide, so they know what they are doing.  Enjoy, and THANK YOU Tom!
Ensuring requested opt-in email is [...]

I just learned about Fifth Third Bank’s new “Don’t Be That Guy” promo which drives new student checking accounts.  It’s a nice account for students entering college (read more here) and comes with $20,000 in scholarships available thought their sweepstakes.  According to MediaPost, the effort, includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertising, [...]

In between consulting with companies on their marketing programs, I am focused on building web based businesses that can run themselves.  Because I set them up in cyber-space, they offer incredible freedom and can be accessed by me or my “virtual assistants” whenever and where ever we are at that time.  It’s truly amazing just [...]

Today Google announced they are ending the free ride for transaction processing with Google Checkout for AdWords advertisers.  Does this mean they are surrendering to PayPal, or do they need a few more bucks?
In case you aren’t familiar with Google Checkout, it is their answer to PayPal, plus a bit more.  Google Checkout lets users [...]

There are so many great free tools available from Google, it’s hard to choose which are my favorites.  But I love the fact that Google makes world class tools available absolutely free.  Marketers always need to watch their budgets, and these can literally save you thousands of dollars every year.

So here are seven that I [...]

Analytics are the life blood of any website, especially any online retailer or affiliate site.  And while there are many tried and true packages which can easily be integrated into your site at a modest cost, Google has created an enterprise class web analytics tool for free.  You can pay more, but why?

Google Analytics provides [...]

Here’s a nice way to get additional listings for your product on Google, and all the clicks are free.  Upload your product catalog feed to Google Base and have your products listed in the organic search rankings through Google Product Search.  To borrow from the old Dire Straits song, get your “money for nothing, and [...]

How would you like a free tool that helps differentiate your paid search listings, increases your click thru rate, streamlines the shopping cart check out process, and wipes out your merchant services fees?  Interested?

Google Checkout is a payment process which integrates with your AdWords campaign and your website, allowing your customers to buy from you [...]