Google This: Free Website Analytics and Optimization Tools with Google Analytics
Google Analytics provides actionable insight into how to optimize websites, online campaigns, and even offline marketing efforts. It is a sophisticated yet easy to use application which will help you determine which marketing initiatives are driving the most valuable traffic to your site and how best to convert those visitors once they are there. It integrates with AdWords, giving you atomic level detail on which keywords are most profitable or driving the desired action.
With Google Analytics, you can:
- Compute ROI on your marketing campaigns
- Customize reports and schedule distribution to your colleagues
- Develop strategies for ad campaigns, website initiatives, merchandising and e-commerce,
- Discover which customer segments are most valuable
- Drill – get curious about whats going on with your traffic
The package is a breeze to install – you just paste the Google Analytics tracking code into each of your web site pages and begin tracking immediately. You can track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and the other engines. Tracking referrals gives you insight into your social media, article distribution, and link building SEO initiatives by showing you where the traffic is coming from.
The e-commerce tracking allows you to track transactions to a campaign and keyword, by traffic source. It will tell you the value of each visit in actual dollars for any time period you choose to measure, or compare one time period to another. You also get sophisticated funnel visualizations to see which pages result in lost conversion, and a site overlay which shows traffic and conversion information for every link on your site. All for free.
Lastly, Google has included the ability to drive “experiments” to see how different landing pages will perform in your conversion funnel. Experiments can range from simple A/B tests to sophisticated multi-variate tests. I used to pay thousands of dollars for a single multi-variate test and it took tons of marketing and engineering resources to implement the test. Now I can do it for free, and it’s not that hard to implement. Cool!
Click here to check it out at the Google Analytics home page.