You can also file this under “Stupid”, “Jumped the Shark”, “Dumb” and probably a few others.
Starbucks instant coffee to be revealed next week
http://www.walletpop.com/blog/2009/02/13/starbucks-instant-coffee-to-be-revealed-next-week/
I thought Starbucks was all about the experience and building friendships? Maybe they took their mission statement the wrong way.

I recently attended a conference where Guy Kawasaki challenged the audience to create meaningful “Mantras” for their companies.

He explained how the standard corporate “Mission Statement” really wasn’t cutting it anymore. In describing the process of conducting a two-day offsite meeting with a highly paid consultant to facilitate the flip-chart discussion, he revealed that the [...]

This is a book after my own heart – marketing lessons inspired by the Rolling Stones, AC/DC, KISS and Madonna.

And yet it’s not trivial to compare how great artists inspire loyalty, emotional connections, identity, community, and repeat purchases. And the very best ones understand the business concepts of delivering value, consistency, reinvention while staying [...]