Posts Tagged ‘Starbucks’

“Starbucks Instant”? File Under “Really Bad Idea”

Friday, February 13th, 2009

You can also file this under “Stupid”, “Jumped the Shark”, “Dumb” and probably a few others. Starbucks instant coffee to be revealed next week I thought Starbucks was all about the experience and building friendships? Maybe they took their mission statement the wrong way.

What’s in YOUR Mission Statement?

Monday, September 29th, 2008

I recently attended a conference where Guy Kawasaki challenged the audience to create meaningful “Mantras” for their companies. He explained how the standard corporate “Mission Statement” really wasn’t cutting it anymore. In describing the process of conducting a two-day offsite meeting with a highly paid consultant to facilitate the flip-chart discussion, he revealed that the […]

“Brands That Rock” by Roger Blackwell and Tina Stephan 2004

Monday, September 15th, 2008

This is a book after my own heart – marketing lessons inspired by the Rolling Stones, AC/DC, KISS and Madonna. And yet it’s not trivial to compare how great artists inspire loyalty, emotional connections, identity, community, and repeat purchases. And the very best ones understand the business concepts of delivering value, consistency, reinvention while staying […]