Archive for the ‘Direct Response Marketing’ Category

Back To Basics – Call Your Leads

Wednesday, August 17th, 2011

Here’s a shocker – most companies don’t call their leads. I really don’t understand how this is possible, but I see it all the time.  And there is a new “secret shopper” study to confirm it. As a sales and marketing guy for mmmmmm years now, this really goes against the grain for me.  Leads are gold.  Leads are […]

Which Landing Page Will Win?

Tuesday, June 14th, 2011

Compare these two landing pages and see which one you think will generate the most calls and leads.

Hey Kids – Wannabe A D+ Student?

Saturday, September 4th, 2010

Drake University is attempting to lure students and parents with their “D+” Campaign.

Next Time, Keep The Penny

Tuesday, July 20th, 2010

If you are sending money back to a customer, make sure you take advantage of the moment.

Mastering The Art of Chutzpah and Doublespeak

Tuesday, April 13th, 2010

I just got a very interesting email from the CEO of Spirit Airlines. In it, he describes how he is going to save me money. The way I will save money, is by joining his $9 Club for $45. As soon as I become a member, I will be entitled to bring a second carry-on […]

Marketing in the Era of Creative Destruction

Wednesday, February 25th, 2009

Dave Newmark, CEO and Founder of the radio advertising inventory auction agency Bid4Spots, is our guest blogger today!  More about Dave at the end of the article….now on with the show…. In a recent article in Atlantic Magazine, author Richard Florida, talks about opportunities that can come about in the current recession. He says that […]

Vinny Goes To Hollywood – Why Vince the Sham Wow Guy Jumped the Shark

Sunday, February 8th, 2009

I think Vince the Sham-Wow infomercial guy just jumped the shark.  He may have fallen into the trap of believing he can sell anything, that he is infinitely charming, and that he is now ready for prime-time. If you don’t know who Vince is, he is the pitchman for the Sham-Wow absorbent towel sold on […]

DRTV Savvy? Take the DRTV Quiz

Sunday, December 21st, 2008

Here’s something fun to do, just as you’ve seen the latest innovation on TV from our friend Billy Mays. A Eicoff & Co. has a short “DRTV Quiz” on their web site.  It’s not as much fun as “Don’t Forget the Lyrics”, but interesting nonetheless.  Whether you are new to the direct response TV world […]

AT&T Wants To Keep Me As a Customer

Monday, October 27th, 2008

What do you know, Ma Bell sent me a letter.  She doesn’t want to take me for granted anymore. Today I got a letter that literally opens with “We know better than to take your business for granted”, and then spells out an offer that actually could save me $40 a month if I switched […]