Posts Tagged ‘Direct Response Marketing’

Back To Basics – Call Your Leads

Wednesday, August 17th, 2011

Here’s a shocker – most companies don’t call their leads. I really don’t understand how this is possible, but I see it all the time.  And there is a new “secret shopper” study to confirm it. As a sales and marketing guy for mmmmmm years now, this really goes against the grain for me.  Le [...]

Which Landing Page Will Win?

Tuesday, June 14th, 2011

Compare these two landing pages and see which one you think will generate the most calls and leads.

What Charlie Sheen Can Teach Us About Branding

Friday, March 25th, 2011

Charlie Sheen has reinforced for me one of the immutable laws of branding – The Law of The Word. If you’ve read Al Ries’ famous book The 22 Immutable Laws of Branding,  you’ll remember the fifth law.   This law simply states that the goal of any brand is to own one word in the consumers mind. The classi [...]

Hey Kids – Wannabe A D+ Student?

Saturday, September 4th, 2010

Drake University is attempting to lure students and parents with their “D+” Campaign.

Next Time, Keep The Penny

Tuesday, July 20th, 2010

If you are sending money back to a customer, make sure you take advantage of the moment.

How To Choose an eMail Marketing Partner

Sunday, October 4th, 2009

Lately, I have had a number of clients and private equity investors asking me to help identify who are the best email marketing companies and how they differentiate themselves.  Quite frankly, it’s confusing.  And you need to choose wisely because it’s typically going to be a long term relationship. Choosing an eMa [...]

Getting Your Email Through The Spam Filter

Friday, September 11th, 2009

Today we feature a guest blog by  Tom Kulzer, CEO of AWeber.  AWeber is absolutely my favorite tool for managing opt-in lists and email broadcasts for entrepreneureial internet marketers and bloggers.  AWeber manages email deliverability for over 61,000 clients worldwide, so they know what they are doing.  Enjoy, and THANK [...]

Marketing in the Era of Creative Destruction

Wednesday, February 25th, 2009

Dave Newmark, CEO and Founder of the radio advertising inventory auction agency Bid4Spots, is our guest blogger today!  More about Dave at the end of the article….now on with the show…. In a recent article in Atlantic Magazine, author Richard Florida, talks about opportunities that can come about in the current rece [...]

Vinny Goes To Hollywood – Why Vince the Sham Wow Guy Jumped the Shark

Sunday, February 8th, 2009

I think Vince the Sham-Wow infomercial guy just jumped the shark.  He may have fallen into the trap of believing he can sell anything, that he is infinitely charming, and that he is now ready for prime-time. If you don’t know who Vince is, he is the pitchman for the Sham-Wow absorbent towel sold on DRTV infomercials.  Th [...]

DRTV Savvy? Take the DRTV Quiz

Sunday, December 21st, 2008

Here’s something fun to do, just as you’ve seen the latest innovation on TV from our friend Billy Mays. A Eicoff & Co. has a short “DRTV Quiz” on their web site.  It’s not as much fun as “Don’t Forget the Lyrics”, but interesting nonetheless.  Whether you are new to the dire [...]