Here’s a shocker – most companies don’t call their leads. I really don’t understand how this is possible, but I see it all the time. And there is a new “secret shopper” study to confirm it. As a sales and marketing guy for mmmmmm years now, this really goes against the grain for me. Leads are gold. Leads are [...]
Posts Tagged ‘Direct Response Marketing’
Compare these two landing pages and see which one you think will generate the most calls and leads.
Charlie Sheen has reinforced for me one of the immutable laws of branding — The Law of The Word. If you’ve read Al Ries’ famous book The 22 Immutable Laws of Branding, you’ll remember the fifth law. This law simply states that the goal of any brand is to own one word in the [...]
Drake University is attempting to lure students and parents with their “D+” Campaign.
If you are sending money back to a customer, make sure you take advantage of the moment.
Lately, I have had a number of clients and private equity investors asking me to help identify who are the best email marketing companies and how they differentiate themselves. Quite frankly, it’s confusing. And you need to choose wisely because it’s typically going to be a long term relationship. Choosing an eMail Service Provider (ESP) [...]
Today we feature a guest blog by Tom Kulzer, CEO of AWeber. AWeber is absolutely my favorite tool for managing opt-in lists and email broadcasts for entrepreneureial internet marketers and bloggers. AWeber manages email deliverability for over 61,000 clients worldwide, so they know what they are doing. Enjoy, and THANK YOU Tom! Ensuring requested opt-in email [...]
Dave Newmark, CEO and Founder of the radio advertising inventory auction agency Bid4Spots, is our guest blogger today! More about Dave at the end of the article….now on with the show…. In a recent article in Atlantic Magazine, author Richard Florida, talks about opportunities that can come about in the current recession. He says that [...]
I think Vince the Sham-Wow infomercial guy just jumped the shark. He may have fallen into the trap of believing he can sell anything, that he is infinitely charming, and that he is now ready for prime-time. If you don’t know who Vince is, he is the pitchman for the Sham-Wow absorbent towel sold on [...]
Here’s something fun to do, just as you’ve seen the latest innovation on TV from our friend Billy Mays. A Eicoff & Co. has a short “DRTV Quiz” on their web site. It’s not as much fun as “Don’t Forget the Lyrics”, but interesting nonetheless. Whether you are new to the direct response TV world [...]