Posts Tagged ‘CEO’

Back To Basics – Call Your Leads

Wednesday, August 17th, 2011

Here’s a shocker – most companies don’t call their leads. I really don’t understand how this is possible, but I see it all the time.  And there is a new “secret shopper” study to confirm it. As a sales and marketing guy for mmmmmm years now, this really goes against the grain for me.  Le [...]

How To Get A Job In Marketing

Tuesday, June 23rd, 2009

Apparently, it’s hard to find good people out there. I have recently had several CEO’s and CMO’s tell me that they are frustrated with the candidates they are interviewing for various marketing roles, ranging from “utility player” marketing mangers to Senior VP’s . They tell me of candidates y [...]

Social Media Marketing – How to Get the Boss to Buy In

Tuesday, October 14th, 2008

Despite all the excitement surrounding social media, blogging, microblogging, Tweets, and all the other fun stuff going on the web today, I find that many marketers are having a hard time getting executive level buy in for their efforts. When asked “How many sales are we getting from Twitter?”, you probably aren̵ [...]

Do the CEO and the CMO know what to measure?

Sunday, September 7th, 2008

There was a great question posed to the CMO group on Linked In today: “What are, in your opinion, the top five Marketing Key Performance Indicators, that a CEO should always pay attention to?” For me, the premise of the question really asks a more fundamental question - do the CEO and CMO have agreement and shared vision [...]