Posts Tagged ‘Internet Marketing’

Which Landing Page Will Win?

Tuesday, June 14th, 2011

Compare these two landing pages and see which one you think will generate the most calls and leads.

10 Rules From Sam Walton for Building a Successful Business

Monday, January 11th, 2010

Sam Walton grew up poor during the Great Depression, yet rose to start the biggest retail store Wal-Mart. When Walton died in 1992, the family’s net worth approached $25 billion. Today, Wal-Mart is the world’s #1 retailer, with more than Wal-Mart Stores has more than 5,700 stores, including some 1,350 discount stores [...]

I Don’t Need No Stinkin Web Site

Thursday, December 31st, 2009

Fascinating research from Discover Financial Services here shows that many small business owners don’t feel they will ever need a web site for their business. Isn’t that kind of like saying they will never need a telephone? Seems like a great opportunity ahead….Happy New Year! Not Every Business Needs – o [...]

How To Choose an eMail Marketing Partner

Sunday, October 4th, 2009

Lately, I have had a number of clients and private equity investors asking me to help identify who are the best email marketing companies and how they differentiate themselves.  Quite frankly, it’s confusing.  And you need to choose wisely because it’s typically going to be a long term relationship. Choosing an eMa [...]

Getting Your Email Through The Spam Filter

Friday, September 11th, 2009

Today we feature a guest blog by  Tom Kulzer, CEO of AWeber.  AWeber is absolutely my favorite tool for managing opt-in lists and email broadcasts for entrepreneureial internet marketers and bloggers.  AWeber manages email deliverability for over 61,000 clients worldwide, so they know what they are doing.  Enjoy, and THANK [...]

Fake User Reviews are a No No

Thursday, July 16th, 2009

You should never fake it. To counteract scathing reviews by Web users at sites like InfomercialScams.com and RealSelf.com, do-it-yourself face-lift maker Lifestyle Lift  allegedly posted fake user reviews with positive critiques by supposed patients to review sites and other destinations.  But this strategy had a flaw:  t [...]

Trying Too Hard

Wednesday, July 8th, 2009

I just learned about Fifth Third Bank’s new “Don’t Be That Guy” promo which drives new student checking accounts.  It’s a nice account for students entering college (read more here) and comes with $20,000 in scholarships available thought their sweepstakes.  According to MediaPost, the effort, inc [...]

Harnessing the Web for Start Ups

Wednesday, May 20th, 2009

In honor of “National Small Business Week“, I thought I would share a number of resources that are helpful to me with my businesses, and some that I think are doing a nice job of harnessing the power of community and sharing on the web.  If you have some to share, please add them to the list by leaving a comment. I [...]

5 Mega Trends for Web Based Businesses

Tuesday, April 21st, 2009

In between consulting with companies on their marketing programs, I am focused on building web based businesses that can run themselves.  Because I set them up in cyber-space, they offer incredible freedom and can be accessed by me or my “virtual assistants” whenever and where ever we are at that time.  It’s [...]

Google Checkout – The Free Ride is Over

Wednesday, March 11th, 2009

Today Google announced they are ending the free ride for transaction processing with Google Checkout for AdWords advertisers.  Does this mean they are surrendering to PayPal, or do they need a few more bucks? In case you aren’t familiar with Google Checkout, it is their answer to PayPal, plus a bit more.  Google Checkout [...]