Fascinating research from Discover Financial Services here shows that many small business owners don’t feel they will ever need a web site for their business.
Isn’t that kind of like saying they will never need a telephone?
Seems like a great opportunity ahead….Happy New Year!
Not Every Business Needs – or Wants – a Web Site
Research Shows Key [...]

Lately, I have had a number of clients and private equity investors asking me to help identify who are the best email marketing companies and how they differentiate themselves.  Quite frankly, it’s confusing.  And you need to choose wisely because it’s typically going to be a long term relationship.
Choosing an eMail Service Provider (ESP) is [...]

Today we feature a guest blog by  Tom Kulzer, CEO of AWeber.  AWeber is absolutely my favorite tool for managing opt-in lists and email broadcasts for entrepreneureial internet marketers and bloggers.  AWeber manages email deliverability for over 61,000 clients worldwide, so they know what they are doing.  Enjoy, and THANK YOU Tom!
Ensuring requested opt-in email is [...]

You should never fake it.
To counteract scathing reviews by Web users at sites like InfomercialScams.com and RealSelf.com, do-it-yourself face-lift maker Lifestyle Lift  allegedly posted fake user reviews with positive critiques by supposed patients to review sites and other destinations.  But this strategy had a flaw:  the “patients” turned out to be company employees who had been paid to enthuse [...]

I just learned about Fifth Third Bank’s new “Don’t Be That Guy” promo which drives new student checking accounts.  It’s a nice account for students entering college (read more here) and comes with $20,000 in scholarships available thought their sweepstakes.  According to MediaPost, the effort, includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertising, [...]

In honor of “National Small Business Week“, I thought I would share a number of resources that are helpful to me with my businesses, and some that I think are doing a nice job of harnessing the power of community and sharing on the web.  If you have some to share, please add them to [...]

In between consulting with companies on their marketing programs, I am focused on building web based businesses that can run themselves.  Because I set them up in cyber-space, they offer incredible freedom and can be accessed by me or my “virtual assistants” whenever and where ever we are at that time.  It’s truly amazing just [...]

Today Google announced they are ending the free ride for transaction processing with Google Checkout for AdWords advertisers.  Does this mean they are surrendering to PayPal, or do they need a few more bucks?
In case you aren’t familiar with Google Checkout, it is their answer to PayPal, plus a bit more.  Google Checkout lets users [...]

There are so many great free tools available from Google, it’s hard to choose which are my favorites.  But I love the fact that Google makes world class tools available absolutely free.  Marketers always need to watch their budgets, and these can literally save you thousands of dollars every year.

So here are seven that I [...]

There is a big transition happening on February 17, 2009 when all over the air TV broadcasts move from analog format to digital format.
Do we think the average person knows the difference, or really cares?

For those of us who consider ourselves “digital internet marketers” it’s a great time to remind yourself that most people:

Don’t care [...]