Apparently, it’s hard to find good people out there.
I have recently had several CEO’s and CMO’s tell me that they are frustrated with the candidates they are interviewing for various marketing roles, ranging from “utility player” marketing mangers to Senior VP’s . They tell me of candidates yawning during interviews, looking at their watches, being [...]

In yet another example of a new packaging design trend that turns “Branding” into “Blanding”, Sierra Mist has changed their logo and bottle design.
As with other packaging redesigns I have seen recently, there is nothing “New and Improved” about the drink, no special promotion, no advertising campaign or any other reason I can see why [...]

There was a great question posed to the CMO group on Linked In today:
“What are, in your opinion, the top five Marketing Key Performance Indicators, that a CEO should always pay attention to?”
For me, the premise of the question really asks a more fundamental question - do the CEO and CMO have agreement and shared vision on [...]