Posts Tagged ‘Add new tag’

Fake User Reviews are a No No

Thursday, July 16th, 2009

You should never fake it. To counteract scathing reviews by Web users at sites like and, do-it-yourself face-lift maker Lifestyle Lift  allegedly posted fake user reviews with positive critiques by supposed patients to review sites and other destinations.  But this strategy had a flaw:  the “patients” turned out to be company employees who had been paid to […]

Northwest Made Me Happy! Yes, Northwest Airlines!

Friday, July 10th, 2009

I never thought I would see the day when I was delighted by Northwest Airlines. Today I got this in my email: A jump start can be the perfect beginning. That’s why we’re excited to provide you with 10,000 complimentary Elite Qualifying Miles (EQMs) – which have already been deposited into your WorldPerks account – […]

How To Get A Job In Marketing

Tuesday, June 23rd, 2009

Apparently, it’s hard to find good people out there. I have recently had several CEO’s and CMO’s tell me that they are frustrated with the candidates they are interviewing for various marketing roles, ranging from “utility player” marketing mangers to Senior VP’s . They tell me of candidates yawning during interviews, looking at their watches, […]