Posts Tagged ‘Raisin Nut Bran’

Where is the Tropicana Orange Juice?

Friday, January 23rd, 2009

In another brilliant example of throwing design and branding out the window, Tropicana has decided to genericize their brand and the packaging of their top selling product. And so, I will go on a rant…. Having lived in Florida for over a decade, and graduated from the University of Florida (Go Gators!), I know something ab [...]

Who Moved My Raisin Nut Bran?

Saturday, November 22nd, 2008

It’s time for a rant. Some genius at General Mills has decided that the Raisin Nut Bran box needs an extreme makeover. There is no change to the cereal itself, and no large advertising campaign to drive more consumers to sample the product, no in store merchandisers or big end cap displays. Not as far as I can tell, at lea [...]