Posts Tagged ‘marketing’

3 Step Small Business Marketing Plan

Tuesday, March 3rd, 2009

I wrote this for the HP Small Business Newsletter this month and thought I would share it here.  Enjoy! A lot of small business owners take on the added role of chief salesman, rainmaker, and marketing and advertising manager.  Their passion for their business is contagious and is often the deciding factor when bringing in […]

Tropicana Listens to its Customers – WOW!

Monday, February 23rd, 2009

The New York Times reported yesterday that Tropicana is reverting to its familiar orange juice packaging after hearing from upset consumers and bloggers. From the article: The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look. Some of those commenting […]

How I Nearly Missed the Sierra Mist

Thursday, February 12th, 2009

In yet another example of a new packaging design trend that turns “Branding” into “Blanding”, Sierra Mist has changed their logo and bottle design. As with other packaging redesigns I have seen recently, there is nothing “New and Improved” about the drink, no special promotion, no advertising campaign or any other reason I can see […]

Where is the Tropicana Orange Juice?

Friday, January 23rd, 2009

In another brilliant example of throwing design and branding out the window, Tropicana has decided to genericize their brand and the packaging of their top selling product. And so, I will go on a rant…. Having lived in Florida for over a decade, and graduated from the University of Florida (Go Gators!), I know something […]

Are You Digital or Analog?

Sunday, January 11th, 2009

There is a big transition happening on February 17, 2009 when all over the air TV broadcasts move from analog format to digital format. Do we think the average person knows the difference, or really cares? For those of us who consider ourselves “digital internet marketers” it’s a great time to remind yourself that most […]

Risky Business at the Movies

Saturday, December 13th, 2008

There is a fascinating new study that statistically shows zero correlation between the star power of a box office movie and the film’s profitability. In other words, just because you hire a big “A Lister” to star in your film, you are not guaranteed any profits. From the article (which you can read here): “S. […]