There is a big transition happening on February 17, 2009 when all over the air TV broadcasts move from analog format to digital format. Do we think the average person knows the difference, or really cares? For those of us who consider ourselves “digital internet marketers” it’s a great time to remind yourself that most [...]

There is a fascinating new study that statistically shows zero correlation between the star power of a box office movie and the film’s profitability. In other words, just because you hire a big “A Lister” to star in your film, you are not guaranteed any profits. From the article (which you can read here): “S. [...]