Who Moved My Raisin Nut Bran? – Part Deux
Many of you agreed with me that the new packaging was boring, unappetizing, generic and just plain bad. (Original post here.)
Recently, we noticed that the old packaging had returned to the shelves. At first I was concerned that someone dug up a palate of cereal that had been sitting in a warehouse somewhere, but the expo dates were well into the future. Seemed like this was indeed a fresh box.
Then came the corroboration: reader “Eddie” wrote this comment “They apparently went BACK to the OLD design!! Cause I in the store I saw all the boxes with the familiar logo again and it says (c) 2009 on them! General mills realized their stupid ways (They also changed honey nut clusters and basic 4 to this LAME design, hopefully those are back to the older ones as well!)”
So just to make sure, I thought I would check in with General Mills. I went to their web site, eventually found a consumer feedback link, and sent them this note:
“Did you change the packaging on Raisin Nut Bran back to the original design? I couldn’t stand the “new” boring design – thanks for bringing the old package back – if that’s actually what happened.”
Five days later, I received this reply, from email address Corporate.Response@Genmills.com :
Dear Mr. Stapp:
Thank you for contacting General Mills. Your comments are important to us.
We are committed to making a difference in the lives of our consumers. Feedback such as yours is important to the nature of our business.
We appreciate your loyalty and the time you took to contact us. Please be assured that we will share your thoughts with the appropriate individuals.
I hope the “appropriate individuals” read this blog post – I’d love to share some thoughts……